![]() We will endeavor to help with your issue(s) and may require further information and co-operation from you during the troubleshooting phase. If within 10 days of purchase, you have any issues at all with your product, please reply to your order confirmation email and describe your issue.If the file is corrupt or faulty you are entitled to a replacement. ![]() However, customers may request a refund under the following circumstances: Once you purchase and download a product, you have gained access so it cannot be returned. ![]() Monotonous tasks can be sped up, images can be enhanced in seconds and everyday scenes can be completely reworked.īut as we explore these wonderful new tools, we should ask: is it more important that we make an eye-catching image, or one that feels real? For many of us, photography is not just about the results, but also the journey, and the path of least resistance may not always be the most rewarding route.Our products are digital downloads. These are the most interesting times for image editing we’ve seen in years, with AI placing professional results in the hands of the masses. But now we can demonstrate that we were there, in that moment, and we captured a real scene. Short of handing over a raw file, before this it’s been hard to show that an image has not been manipulated. Perhaps this will become proof of provenance for photographers. The feature attaches a tamper-proof history to a photo that shows exactly who created it, what edits have been made and whether more than one image has been composited together. It’s like an aeroplane flight recorder for your photos, an image-editing black box. The new Attribution Tool is part of Adobe’s Content Authenticity Initiative. Sky Replacement may grab the headlines, but this addition might quietly become more significant. With this in mind, Adobe has introduced another new feature. The whole concept of truth in modern media, press and events is constantly called into question, and fake images play a big part in this. There’s a fine line between fun fakery and outright deception, and it’s not just artistic merit that’s at stake. This means not passing off a composite as an unedited competition entry not retouching portraits too heavily or reshaping a person’s body unless they ask for it and above all not manipulating documentary photos or any scene that purports to be genuine. For every landscape lover concerned about truth, there’s a jobbing real-estate photographer who just wants to make a nice quick photo to help their client sell their house.Īs things progress at such a pace, it’s important to edit responsibly as well as creatively. And before we get too worked up about Sky Replacement, it’s also worth thinking of those for whom it will be a godsend. Then there’s Lightroom CC’s Sensei-powered Search, which is a game-changer for lazy keyworders. Select Subject and the Object Selection Tool are both amazing time-savers, and the new Photoshop Neural filters look promising too. Replacing a sky is one thing – but if you’re letting a machine choose your keepers, you’ve arguably lost control of your photography.Īside from the moral debate, AI is powering some of the most exciting editing tools we’ve seen in recent years. An AI feature in Lightroom’s cloud-based app even selects ‘your best photos’ for you, based on photographic principles. In this sense, there’s a real danger that AI is changing the act of taking photos, and the essential joys of the craft. More worryingly, this new tool might put off new photographers who are thinking of following the same path: why go to all that effort when you can get similar results with a couple of clicks? Think of all those dedicated photographers who’ve woken up early to catch the light, or traipsed back to the same spot time and again waiting for that perfect sky. Never again can you look at a gorgeous scene from someone’s gallery without a nagging suspicion that it’s a fake.įor a genre that is supposed to be a celebration of the great outdoors, it’s a worrying direction. Perhaps the genuine landscape photo is a thing of the past. ![]() (Image credit: James Paterson / Practical Photoshop)
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